Select a map. Audit the trail.
Each framework panel lists the mapping, the evidence that moved the interpretation, and the claims that remain hypotheses rather than verified internal facts.
Which evidence informed which mapping?
The same source can support multiple readings. Orange Gelée, for example, informs Schein's tacit assumption, Goffee & Jones solidarity, and the Level 4 design maturity claim.
Ranked by what each source can responsibly prove.
What the public record cannot prove.
Employee experience
The audit can infer public brand culture and hiring expectations, but it cannot verify pace, psychological safety, compensation practices, or everyday autonomy without employee testimony or internal observation.
Process maturity
Level 4 design maturity is supported by public outcomes. Level 5 would require proof that research systems, decision rights, and design authority are distributed beyond founder taste.
Customer love is not culture proof
Community advocacy supports brand reception, not internal culture. Enthusiast threads are included only as weak signals for language, ritual, and product experience.
Contradictions stay visible
The analysis keeps regulatory and scale-pressure counter-signals in view because they sharpen the mapping. Playful innovation is the advantage and the risk surface.